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You have probably heard of the phrase "give and take" before. We all understand this phrase instinctively. When someone gives us something valuable, we tend to feel inclined to give something back. That's the law of reciprocity playing it's part.

Can you use the law of reciprocity to create more profits for your home business? Yes, you can!

By giving away valuable stuff, you start to build trust with your clients. Eventually you will get more business. Just take a look at certain department stores! The cosmetics section might give you a free sample of some of their products, because they know by giving you a "taste" of their product, you might come back for more.

How can you use this concept to increase the income of your home business?

Let's say you are selling T-shirts online. You can offer a free pdf report on your website or blog shop offering tips on to wear certain styles. By providing valuable free information, you are whetting your customers' appetites to buy your products. They will feel compelled to buy from you because you have offered valuable information at no charge to them.

It's very simple to create a pdf report. If you go to Adobe's website, you'll be able to find a free tool where you can create up to 5 pdf reports at no cost. All you need to do is to write out your content in a Word document and send it for conversion to pdf format. If you have Adobe Acrobat, you can also convert your Word document right on your desktop. It's as easy as pie!

Fabian Tan is the author of the free 51-Page Report:

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Source: www.articletrader.com